I help clients clarify their brand message, and visual identity, through a process of identifying their unique values, goals and target audience.
Client: Seagrass Financial | Financial Planning Consultancy
Goal: Develop a cohesive business brand that reflected the company’s straightforward values and traits: Trustworthy, Smart, Approachable.
Work: Comprehensive brand strategy, logo and sub-mark, color palette, business card, website
Client: Age With A Plan | Aging Consultancy
Goal: Create a strong brand for a consultancy specializing in life-planning for the aging. The client was seeking to develop a distinct, yet professional logo and consistent brand identity that reflected their approachability and appealed to the aging community.
Work: Comprehensive brand strategy, tagline, logo, color palette, business card, brochure, website
A strong logo is the distillation of so much of what an institution stands for, and can set the tone for an entire brand. I enjoy seeing the evolution of a logo, from initial pencil sketch to final design.
Successfully promoting a business, service or product involves the intersection of numerous marketing outlets. I have worked on magazines, brochures, newsletters, annual reports, presentations and websites.